This type of exercise is aimed at measuring those competencies which are best revealed in a group situation. How well can the candidates argue? Are they able to convince one another? Who is going to lead the group? Who is generating the ideas? Abilities such as these are best assessed in their “natural environment”.
Roles are either assigned or unassigned and the group is observed by a team of assessors looking at how the interaction between the group is happening and the roles being played out.
In this group exercise, participants have to play a team of external consultants who give strategic advice to a factory. Nord Gas is an unassigned role exercise. These exercises (due to all participants having the same role) are fairer than assigned role exercises.
A pharmaceutical company is about to launch a new product. The participants have to discuss conditions of the market, costs of advertisement, ethical questions etc., and decide whether launching the new product is indeed worthwhile. Bronzo is an unassigned role exercise. These exercises (due to all participants having the same role) are more fair than assigned role exercises.
The European Question
A British pharmaceutical factory is planning to extend towards Europe. The participants are provided with the basis parameters of the products and the European market, and have to decide in which country and according to what criterions to start consumer research. The European Question is an assigned role exercise. These exercises usually result in a more vivid argument between participants than unassigned role exercises.