Simulation exercises | SHL Hungary

Simulation exercises

"Guardeno Industries" Negotiation exercises

The participant takes on the role of a Commercial Account Manager for a Bank and meets a customer from Guardeno Industries, a global glass manufacturer. Following an international glass fair, a series of fraudulent actions have been identified across various Guardeno employee accounts which have caused security, compliance and customer service concerns. The participant is required to gain an understanding of the key facts and then meet the customer. The issues are complex and there is fault on both sides.

"Glebel Negotiation" exercise

The participant works for Glebel Foods, a fast moving consumer goods (FMCG) company that manufactures cakes, biscuits and snackfoods. The participant takes on the role of Customer Trading Director with overall responsibility for the trading strategy across all channels and products in the Snackfoods Division. The task is to meet with the Group Procurement Director of a supermarket chain to agree how the two companies can work more effectively and grow sales of snackfoods products.

"Daydream Holidays" Negotiation exercise

Daydream is an international travel agency with branches in the high streets of most cities and large towns. The participant plays the role of a manager with responsibility for selling holidays aimed at the over fifties market. On joining the company he/she was given specific responsibility for revitalising this area of the business. The participant has to meet with a regional head of sales to persuade him/her to give more emphasis to the over fifties market sector and gain his/her support for a range of initiatives that the participant would like to put in place.

"The Launch" Group exercise

Participants represent the UK marketing team for an international pharmaceutical company. The task is to draw up a business case and marketing plan for the launch of a new product into Europe. Participants are given information relating to the new product and its position within both the company’s existing product portfolio and the external market. The marketing plan should include a financial assessment, covering projected sales, profitability and anticipated A & P spend.

"Factory Production Schedule" Group exercise

Participants assume the roles of team leaders who are working on the design of a new factory that will produce garden furniture. The group is given a plan of the factory site and empty building and needs to put together a detailed design of the layout of the future factory. Participants are given information about the production process, likely number of deliveries, employees, budget available, space constraints and legal and Health & Safety requirements.

"Factory Design" Group exercise

Participants assume the roles of team leaders who are working on the design of a new factory that will produce garden furniture. The group is given a plan of the factory site and empty building and needs to put together a detailed design of the layout of the future factory. Participants are given information about the production process, likely number of deliveries, employees, budget available, space constraints and legal and Health & Safety requirements.

"Banco Damasco Group" exercise

Participants assume the roles of senior managers working for a European banking group, which recently acquired a retail bank in Brazil (Banco Damasco). Banco Damasco has been under-performing, but due to the severe shortage of potential acquisitions in Brazil, the European bank decided to go ahead with the deal. The participants’ task is to develop a strategy for growing the bank’s business. They are given background information about Brazil, the industry, the banking group, Banco Damasco and options available for expansion.

"Teletravel" Coaching exercise

In this exercise the participant takes on the role of a national sales manager working for a travel company. He/she is required to meet with one of his/her regional sales managers who has been experiencing problems with several members of his/her team and wants some guidance on how to manage these. The exercise calls for the participant to guide the regional manager in how best to coach and develop his/her team. This role play simulates a meeting where a senior manager has to coach and develop a subordinate manager to manage his/her team effectively.

"Passel Beech Valley Coaching" exercise

The participant assumes the role of a depot manager in a parcel delivery company. He/she is asked to hold a review meeting with a night shift manager. Issues that require discussion include managing crisis situations, achieving targets, customer focus and security. This exercise can be used on a standalone basis or in conjunction with the Passel Beech Valley in-tray exercise.

"Let Us Help" Coaching exercise

In this exercise the participant takes the part of a business manager working for an IT company called Let Us
Help (LUH). He/she meets with a colleague, Jo, who is a sales manager in the same company and is responsible for selling LUH’s services in a particular region. The participant is not Jo’s boss but has overall responsibility for the sales success of one of the services Jo is selling. The participant must coach Jo to enable him/her to improve his/her sales performance.

"Balcon Bank" Coaching exercise

The participant assumes the role of Head of Corporate Banking for Balcon Bank. His/her task is to hold a discussion with one of his/her direct reports, Jamie Stevenson, the Head of Management Buy Outs, about his/her performance. The participant is given information about Jamie’s performance which includes the results of a recent 360 degree feedback exercise; customer feedback; a member of the team’s exit interview report; some information about the Bank’s strategic priorities and a potential new revenue opportunity. He/she must then prepare to hold a 30 minute meeting with Jamie.

"Vorlinden" Analysis exercise

As the newly appointed strategy and performance director for Vorlinden PLC, an insurance company offering general insurance products (i.e. non-life). Vorlinden is at a crossroads and the participant has been recruited to develop a strategy to take the business forward. He/she is provided with information including: the annual financial statement; policy sales/ renewal data; European insurance spend data; board member views; staff turnover figures; staff and customer survey; a proposal for combining call centre operations and details of two possible acquisitions.

"Goodwell Systems" Analysis exercise

Working for an IT consultancy, the participant is asked to devise a resourcing plan to ensure that the needs of each of the two new big contracts are met. Options include using contractors or training internal staff using quick, but expensive, training or longer-term study on the job with skilled personnel. The options has varied cost, timescale and sustainability implications.

"Glebel Analysis" Analysis exercise

The participant takes the role of the newly appointed Managing Director of a Division of Glebel Foods, a fast moving consumer goods company. Two of the product Divisions (Biscuits and Snackfoods), are performing well, but the third is not achieving its potential. The participant has been appointed to improve results and take steps to grow the business in that Division. He/she is asked to review a range of papers including: income statement and forecast; sales results; customer survey results; a proposal to relocate a factory; and a leadership audit.

"Banco Damasco" Analysis exercise

The participant takes on the role of a senior manager in an European banking group, that recently acquired a retail bank in Brazil. He/she has been seconded to a branch the bank has chosen to become a ‘concept branch’ due to its location. The board of the banking group has asked for a review of the branch, to ensure that the initiative is a success. Information provided includes a branch P&L, product/customer information, employee issues, an internal fraud allegation, bad credit issues, local demographic data and industry trends.

"Royal Borough of Thamesbridge" Group exercise

For what purpose?: 
Individual or group: 

Participants join the management team of a local authority, and are asked to consider the effect of a set of circumstances on the authority’s corporate plan. Unassigned role play exercise: all candidates receive the same information and have to work toghether to reach a common decision.

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