The participant takes on the role of a sales and marketing consultant who has been asked to give advice to
Papillon (a UK wine distributor). Papillon is planning to set up a Wine Club to sell direct to consumers. The participant is asked to come up with a strategy for marketing and promoting the Papillon Wine Club. The information given in the brief includes information about the company, the wine industry, consumer trend data, wine clubs, products, costs, etc. The exercise is suitable for use in a variety of sales and marketing roles, or in roles where there is a strong sales and marketing focus.