Előadói - Prezentációs képesség

The participant takes on the role of a Commercial Account Manager for a Bank and meets a customer from Guardeno Industries, a global glass manufacturer. Following an international glass fair, a series of fraudulent actions have been identified across various Guardeno employee accounts which have caused security, compliance and customer service concerns. The participant is required to gain an understanding of the key facts and then meet the customer. The issues are complex and there is fault on both sides.

The participant works for Glebel Foods, a fast moving consumer goods (FMCG) company that manufactures cakes, biscuits and snackfoods. The participant takes on the role of Customer Trading Director with overall responsibility for the trading strategy across all channels and products in the Snackfoods Division. The task is to meet with the Group Procurement Director of a supermarket chain to agree how the two companies can work more effectively and grow sales of snackfoods products.

Daydream is an international travel agency with branches in the high streets of most cities and large towns. The participant plays the role of a manager with responsibility for selling holidays aimed at the over fifties market. On joining the company he/she was given specific responsibility for revitalising this area of the business. The participant has to meet with a regional head of sales to persuade him/her to give more emphasis to the over fifties market sector and gain his/her support for a range of initiatives that the participant would like to put in place.

Participants represent the UK marketing team for an international pharmaceutical company. The task is to draw up a business case and marketing plan for the launch of a new product into Europe. Participants are given information relating to the new product and its position within both the company’s existing product portfolio and the external market. The marketing plan should include a financial assessment, covering projected sales, profitability and anticipated A & P spend.

Participants assume the roles of team leaders who are working on the design of a new factory that will produce garden furniture. The group is given a plan of the factory site and empty building and needs to put together a detailed design of the layout of the future factory. Participants are given information about the production process, likely number of deliveries, employees, budget available, space constraints and legal and Health & Safety requirements.

Participants assume the roles of team leaders who are working on the design of a new factory that will produce garden furniture. The group is given a plan of the factory site and empty building and needs to put together a detailed design of the layout of the future factory. Participants are given information about the production process, likely number of deliveries, employees, budget available, space constraints and legal and Health & Safety requirements.

Participants assume the roles of senior managers working for a European banking group, which recently acquired a retail bank in Brazil (Banco Damasco). Banco Damasco has been under-performing, but due to the severe shortage of potential acquisitions in Brazil, the European bank decided to go ahead with the deal. The participants’ task is to develop a strategy for growing the bank’s business. They are given background information about Brazil, the industry, the banking group, Banco Damasco and options available for expansion.

In this exercise the participant takes on the role of a national sales manager working for a travel company. He/she is required to meet with one of his/her regional sales managers who has been experiencing problems with several members of his/her team and wants some guidance on how to manage these. The exercise calls for the participant to guide the regional manager in how best to coach and develop his/her team. This role play simulates a meeting where a senior manager has to coach and develop a subordinate manager to manage his/her team effectively.

The participant assumes the role of a depot manager in a parcel delivery company. He/she is asked to hold a review meeting with a night shift manager. Issues that require discussion include managing crisis situations, achieving targets, customer focus and security. This exercise can be used on a standalone basis or in conjunction with the Passel Beech Valley in-tray exercise.

In this exercise the participant takes the part of a business manager working for an IT company called Let Us
Help (LUH). He/she meets with a colleague, Jo, who is a sales manager in the same company and is responsible for selling LUH’s services in a particular region. The participant is not Jo’s boss but has overall responsibility for the sales success of one of the services Jo is selling. The participant must coach Jo to enable him/her to improve his/her sales performance.