"Glebel Analysis" Analysis exercise

The participant takes the role of the newly appointed Managing Director of a Division of Glebel Foods, a fast moving consumer goods company. Two of the product Divisions (Biscuits and Snackfoods), are performing well, but the third is not achieving its potential. The participant has been appointed to improve results and take steps to grow the business in that Division. He/she is asked to review a range of papers including: income statement and forecast; sales results; customer survey results; a proposal to relocate a factory; and a leadership audit. The participant is required to analyse the information, summarise the strengths and weaknesses of the Division and put forward strategies and actions to maximise performance. The participant should present his/her findings in the form of an oral presentation or written report.